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Back to Beauty Basics | BeautyX at Rite Aid | Week of July 31

Get back to beauty basics with Rite Aid! During BeautyX, Rite Aid will share this fall’s hottest beauty trends, tips, tricks, and plenty of great deals on all of your favorite beauty products! August BeautyX takes place now-Sept 24 at Rite Aid!

Be sure to visit a Beauty Advisor store near you for weekly in-store beauty demos of this fall’s must-have products. Check the calendar for the weekly demonstrations schedule and a bit about the featured products! If you don’t have a Beauty Advisor store near you, find all the details you need at Here is what is going on this week!

Luscious Lips
Learn how to get luscious lips from Maybelline with their Color Sensational Lip Color Loaded Bolds this week. Vibrant color. Creamy matte. Ultra hydrating. Now finding your perfect shade of bold is easier than ever. I tried it in Dynamite Red - a great orange-ish red.

Lashes & Lips
Beauty Advisors will feature the new Katy Kat Eye Mascara and Matte Lip from Cover Girl’s new Katy Kat Collection, created by Katy Perry! 

Katy Kat Demi-Matte Lipstick is a purr-fect collection of velvety soft and luscious-feeling lipsticks with a demi-matte finish created by the one-and-only Katy Perry. With 11 shades in all, discover a new matte lip look you’ll love that’s not flat or dry. I tried Crimson Cat. 

Katy Kat Eye Mascara features a Sculpting Brush that sweeps lashes up and out, for full, lush voluminous lashes. 

Fan Favorites
Rite Aid fans have spoken! Learn about the hottest products for the hottest trends. Get the perfect glow, defined features, flawless skin, and the perfect brow with Physicians Formula products including, Argan Wear 2-in-1 Argan Oil & Coconut Water Primer and Eye Booster 4-in-1 Brow Boosting Kit. 

Physicians Formula Argan Wear 2 in 1 Argan Oil and Coconut Water Primer is a light, refreshing, and ultra-hydrating blend of 100% pure Argan Oil and 100% pure Organic Coconut Water! It provides priming, hydrating, brightening benefits all-in-1! 

Physicians Formula Eye Booster 4-in-1 Brow Boosting Kit is an innovative brow kit that includes the essentials for perfectly defined brows. You will receive a Brow Pencil to shape define brows for a natural finish. You will also receive a Highlighter to highlight under your arches for an instant brow lift. There is even a Tinted Brow Gel with a hint of color that sets and perfects Finally, the built-in brush and comb provide perfectly groomed brows! The whole kit is under $15!

Luminous Skin
Rite Aid Beauty Advisors will share how to attain luminous skin in just eight weeks with Olay. Olay Regenerist Luminous Tone Perfecting Cream improves the appearance of dark spots, sun spots, and other discoloration in only eight weeks. Keeping your youthful appearance is much easier with a cream that brightens, smooths and exfoliates your skin to leave you looking your best.

The Olay Regenerist Luminous Overnight Mask is formulated with vitamin B3, mulberry extract, and humectants. The gel-based formula hydrates your skin to ensure it maintains a healthy-looking, youthful glow. Olay Skin Care is Buy One, Get One 50% off this week!

There is also a chance for you to win a beauty gift box valued at $525 each week of the campaign! Get more information on the giveaway by following Rite Aid on Twitter and Instagram via #RiteAidBeautySweeps!

Don't miss the BeautyX Event happening all month at Rite Aid! Save on this fall’s hottest new beauty products, get tips and demos from Beauty Advisors + more!

Connect :: Visit Rite Aid to shop for all of these products and more to help you look your best! Connect with Rite Aid on FacebookTwitter, and Instagram for exclusive offers, beauty + wellness tips, and more.