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BeautyX at Rite Aid

Spring into this year’s hottest beauty trends at BeautyX taking place at Rite Aid from April 24-May 28. The weather’s heating up and so should your style! During BeautyX, Rite Aid will share this year’s hottest beauty trends, tips, tricks, and plenty of great deals on all of your favorite beauty products!

Be sure to visit a Beauty Advisor store near you for weekly in-store beauty demos of this year’s must-have products. Here is the calendar for the weekly demonstrations and a bit about the featured products! If you don’t have a Beauty Advisor store near you, find all the details you need at

Contour Like a Pro (4/24-4/30) | Join the Beauty Advisors this week as they teach you how to contour and highlight with Physicians Formula to make the most of your facial features.

Physicians Formula Super BB Insta Ready Contour Stick | This multi-tasking all-in-1 Contour Trio BB Stick glides on effortlessly, instantly contouring and adding definition to your face! The velvety soft formula with dual-sphere particles absorb oil, but not moisture to create a smooth, skin-perfecting finish. This is how to achieve foolproof contouring.

Perfecting Your Pout (4/24-4/30) | Beauty Advisors will demonstrate the rich and creamy formula of Rimmel’s Moisture Renew Lipstick and their new shade palette featuring sophisticated berries, muted nudes, and an intense blood orange for a dramatic twist.

Rimmel Moisture Renew Lip Colour | This is a vitamin A,C,E enriched formula that drenches lips in intense colour and moisture. It is ultra lightweight, and comfortable to wear all day. Get a burst of brilliance in a rainbow of shades.

Lips & Lashes (5/1-5/7) | Learn about Maybelline New York’s Baby Lips Quenched and their ever popular Great Lash Mascara. During the month of May, for every Great Lash mascara sold, a portion of the proceeds will support the Girl Project organization. Maybelline supports the not-for-profit organization that gives girls in the U.S. and worldwide access to education.

Maybelline New York Baby Lips Lip Balm | Enliven tired lips with this clinical strength moisturizing lip balm from Maybelline. For lips as soft as a baby, choose the brand that nourishes while it protects. Infused with SPF 20 to shield sensitive skin from harmful UVA and UVB rays.

Maybelline New York Great Lash Mascara | Get the lash doubling formula of Maybelline New York Great Lash Mascara. For longer, fuller, thicker lashes try the mascara that actually conditions as it coats. The lash grabbing brush glides smoothly over lashes from wing to tip coating them in deep, rich color.

Alluring Eyes (5/1-5/7) | Beauty Advisors will demonstrate Covergirl truNaked Eyeshadow Palette and CoverGirl Plumpify BlastPro Mascara for the perfect sultry eye look.

CoverGirl truNaked Eyeshadow Palette | This palette contains universally flattering, neutral eyeshadow shades that are made to be blended together - there's a nude for every occasion. Intensely pigmented shades in a range of color and textures - from neutral to smoky and shimmer to matte.

CoverGirl Plumpify BlastPro Mascara | Plumpifies your lashes with 50X Volume + Vertical Lift. The double-action brush pumps and lifts from the base of lashes for extreme volume. 4 in 5 saw plumpified volume.

Brighter, More Beautiful Skin (5/1-5/7) | Learn about Garnier Skin Active’s Clearly Brighter Moisturizer SPF15 for visibly brighter, polished-looking skin in one week.

Garnier SkinActive Clearly Brighter Sunscreen Brightening & Smoothing Daily Moisturizer | Designed with an Antioxidant Complex of Vitamin C & E, Pine Bark Essence, and gentle exfoliating Lipo-Hydroxyl Acid (LHA), this fast absorbing, non-greasy formula turns dull, rough skin into smooth, polished-looking skin with a more radiant, even tone.

Master Your Mascara (5/8-5/14) | Choosing the right mascara can be a confusing task. Revlon makes it easy to pick the perfect mascara with their new and improved mascara collection.

I love these new Revlon Mascaras! It makes it so simple to find the one that is just right for you. From L to R above:
  1. Revlon Super Length Mascara (luscious lengthening formula glides on easily and builds quickly for a beautiful, extended lash look)
  2. Revlon Volume + Length Magnified Mascara (high shine black fiber formula provides amplified volume and length)
  3. Revlon Dramatic Definition Mascara (smooth, flexible formula coats lashes for clump-free separation)
  4. Revlon Ultra Volume Mascara (conditioning, clump-free formula plumps lashes)
  5. Revlon Ultimate All-in-One Mascara (innovative, high-impact formula delivers 5 lash-transforming benefits, while the Revlon Power Mini Brush leaves no lash behind)
Restore & Repair Your Hair (5/8-5/14) | Schwarzkopf Essence Ultimate Omega Repair Shampoo & Conditioner help restore damaged, depleted hair with omega oil that deeply nourishes hair from root to tip.

Schwarzkopf Essence Ultimate Omega Repair Shampoo and Schwarzkopf Essence Ultimate Omega Repair Conditioner | This combo has a unique formula of omega oil, pearl essence, protein and refined keratin to repair and replenish your hair at its core, reducing split ends but up to 90 percent and leaving your hair nourished and moisturized.

A More Youthful You (5/8-5/14) | Wake up to softer, smoother, younger-looking skin in just one week with Aveeno Absolutely Ageless Night Cream.

Aveeno Absolutely Ageless Night Cream | Clinically proven to reduce the appearance of fine lines and wrinkles. Overnight, it intensely nourishes and hydrates dry skin. It also helps improve skin elasticity and strengthen skin's natural moisture barrier to maintain healthier-looking skin over time. It is hypoallergenic and non-greasy, so it won't clog pores.

Natural Beauty (5/15-5/21) | Learn about Garnier Whole Blends Hair Care. Carefully crafted with a natural blend of ingredients and sensorial fragrances to help restore the health and natural beauty of hair.

The Foundation for Flawless Beauty (5/15-5/21) | Beauty Advisors will demonstrate L’Oreal True Match Lumi Cushion Foundation to build luminous coverage.

Get that Natural Glow (5/22-5/28) | Burt’s Bees Cleansing Face Oil is a facial cleanser formulated with a unique blend of Coconut and Argan oils to gently dissolve dirt and makeup without stripping away the skin’s naturally protective barriers.

Physicians Formula Nude Wear Touch of Glow Palette | Not only is it cute, but this all-in-1 palette can be used as an all over illumination powder, highlighter, blush, powder, and bronzer. Micro-fine iridescent mother of pearl pigments bathe skin in the perfect balance of transparent and pearlescent shimmer, for an ultra-chic and modern way to glow.

Don't miss the BeautyX Event happening all month at Rite Aid! Save on this year’s hottest new beauty products, get tips and demos from Beauty Advisors + more!

Connect :: Visit Rite Aid to shop for all of these products and more to help you look your best! Connect with Rite Aid on Facebook and Twitter for exclusive offers, beauty + wellness tips, and more.