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Brand Spotlight New L'Oreal Products at Rite Aid + Giveaway

One brand that I know I can always count on for great products is L'Oreal. As a member of the Rite Aid Network, I have access to some of the newest L'Oreal releases at Rite Aid. Check them out with me and enter to win all NINE of them at the end of this post!

Let's start with the hair! L'Oreal has introduced a new Advanced Haircare Extraordinary Oil line. This line is specifically for dry, lifeless hair. The Advanced Haircare Extraordinary Oil Conditioner + Conditioner will transform dry hair to soft and lustrous. In fact, the system will eliminate dryness in 1 wash. The power of L’Oréal Paris Extraordinary Oil with Oil Complex includes powerhouses like Coconut, Argan, Chamomile, Amla, Soja, and Sunflower. Get deep nourishment without the weight for incredibly lustrous, and touchably soft hair. After my first experience using it, I had moisture to the max. My hair was super soft too. It does have a strong perfumey scent, so if scents tend to bother you, it might not be your thing. But if you like your hair to smell and look great all day long, you will love it!

You can follow up your wash with Advanced Haircare Extraordinary Oil Lustrous Oil Serum. This is a lightweight, non-greasy, leave-in treatment for dry, lifeless hair. To use, apply throughout the lengths of hair concentrating on the ends. You can use it three ways. Use it before shampoo to nourish and protect hair. Use it before styling to control and discipline hair. Use it as a finishing touch for exquisite softness and lustrous shine. My favorite use if before styling. It gives my hair that extra boost of shine and control.

Ready to style? Check out the new Advanced Hairstyle Boost It Air-Whipped Densifying Foam. The airy, lightweight formula with heat protection amplifies hair strands for a denser, thicker look with no weigh down. It has a nice, airy feel and will give you the density you are looking for. To use, start by shaking well. Hold can upside down and dispense an egg-size amount into palm. Apply evenly throughout towel-dried hair. Style as usual. It provided me with a strong hold that was still bouncy and touchable.

If you are looking for something to temporarily cover your grays, look no further than Root Cover Up. It takes you from pesky grays to flawless roots in just seconds. This temporary gray concealer spray gives you seamless coverage with no smudging or sticky residue when dry. Its even ammonia and peroxide free! It is the perfect solution for in between color or salon visits, and it lasts until your next shampoo. Choose from six shades. To use, shake well and hold can 4-6 inches from hair. Spray color onto new growth and partly though the length of the hair to blend in the color. Although I do have gray hairs popping up, I don't need this one as much at the moment. But wow, what a great solution if gray roots are a problem for you!

Now for the face. If grooming your brows to match those glam ladies on Instagram puzzles you, the Brow Stylist Prep & Shape Pro Kit can make things easy. This all-in-one brow kit comes with everything you need to get that professional look. It makes the art of eyebrow shaping easy. This ultimate brow kit combines an arch-perfecting wax, eyebrow powder and tools that let you shape, shade, and style like a pro. Tweezers, an angled brush, and spoolie are all included! You can choose from two shades so you get the perfect match. The shade shown below is light to medium.

This is how you do it. Start with clean, brushed brows. You can tweeze any stray hair using the mini tweezers that are included. They are so cute! Next, dip the angled brush into the soft wax. Using angled strokes, create the desired shape. Then, use the same angled brush to apply the setting powder filling in the gaps. Finally, use the spoolie brush to comb through and style your brows. So easy! The gel and powder glide on smoothly with the angled brush.

Speaking of being puzzled, does contouring confuse you? The Infallible Pro-Contour Palette makes contouring easy. Use the pro-contour brush to enhance and define features for a professional contoured look. Perfectly coordinated highlighting and contouring shades blend easily after applying for a flawless contoured look. You can choose from one of three palettes. The light shade is shown below.

Step 1: Use the lighter shade to highlight and create extra dimensions.
Step 2: Accentuate contours with the darker shade.
Step 3: Blend and buff for a professionally defined look.

The pointed brush is awesome. It makes it so easy to go around your cheekbones. The shades are subtle, yet create that defined look.

Do you like the matte lip look but hate the dried out lips? Me too. Infallible Pro-Matte Gloss gives you high impact color, a velvety matte finish, and all day comfort. This whipped matte gloss comes in ten intense high pigment shades to create a lasting matte color. The lush velvety texture feels soft, not dry.

You can use the uniquely shaped pro-sculpt applicator, to shape and add dimension to lips. Apply starting in the center of your upper lip. Work from the center to outer edges of your lips, following the contour of your mouth. Then glide across the bottom lip and fill in. The shade shown above is 318 Bare Attraction. It is a pinky mauve.

Create your signature liner look with L’Oréal Paris Matte-Matic in four matte shades. This long 24-hour wear formula delivers rich matte intensity. The gel cream application glides on easily and comes with a built-in sharpener. Perfect for summer, it is waterproof and smudge resistant.

For thinner lines, you can hold liner so that the tip is horizontal. For thicker lines, hold the liner so that the tip is vertical. Start by the inner corner and apply across lashline to outer corner of eye. Apply to bottom lid as close to waterline as possible. Connect top and bottom lines at the outer corner of the eyelid. This stuff really stays put and glides on easily. I swatched it in 512 Ultra Black.

Buy It :: You can purchase these new L'Oreal products at Rite Aid!

Win It :: One {lucky} reader will win all NINE of the new L'Oreal products mentioned in this post!
  1. Advanced Haircare Extraordinary Oil Nourishing Shampoo
  2. Advanced Haircare Extraordinary Oil Nourishing Conditioner
  3. Advanced Haircare Extraordinary Oil Lustrous Oil Serum
  4. Advanced Hairstyle Boost It Air-Whipped Densifying Foam
  5. Root Cover Up
  6. Brow Stylist Prep & Shape Pro Kit
  7. Infallible Pro Contour Palette
  8. Infallible Pro Matte Gloss
  9. Infallible Matte-Matic Liner
How To Enter :: Just use the simple form below to enter. Open to US only. Must be 18+ to enter. Giveaway closes on March 23, 2016 at 11:59 pm EST. Only one person per household/IP address may enter. Good luck!

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