November 12, 2015

Home Is In the Air

This post was sponsored by Air Wick as part of an Influencer Activation for Influence Central. I received complimentary products to facilitate my review.


Scent is such a mysterious thing, isn't it? It can trigger memories that you didn't even know you had. There are many times when I unexpectedly come across a scent that reminds me of home. It will happen at the most random times too. Then suddenly, you find yourself filled with warmth and joy as those memories come flooding back.

Where do you think of when you think of home? For many of us it includes being surrounded by friends and family during the holidays. The scents that remind me of those fond times are vanilla, sugar cookie, and pine. That is the combination of baking and the holiday season that really brings me home.

There is a scent for that! Air Wick’s new Life Scents Collection features the first-ever constantly changing fragrances and is the perfect way to outfit your home this holiday season. The collection includes scents like Spiced Apple Crumble, Snowflake Vanilla Cookie, Emerald Woodland and Berry Cool Winter. They are available in an array of formats including plugin refills, Freshmatic Auto Spray Refills, as well as candle and wax melts in select fragrances, so you’re sure to find something that strikes a chord no matter your home d├ęcor.


I tried Spiced Caramel Apple (pastry crust, spiced apple, vanilla) and Emerald Woodland (morning frost, evergreen, sugar cookie). The Spiced Caramel Apple is almost identical to the yummy scent of my mom's famous apple crisp. When she bakes it the whole house smells like Spiced Caramel Apple. So warm and yummy! Emerald Woodland reminds me of my Great Aunt and Uncle's holiday parties. Evergreen is such a classic holiday scent. But Air Wick added sugar cookie to it! How brilliant is that?!

To celebrate its Life Scents Holiday Collection, Air Wick is launching its Give the Gift of Home campaign which includes a donation of $250,000 through a portion of its profits to benefit families in partnership with Habitat for Humanity and a heartwarming video as a tribute to families all over the world, bringing them closer through the power of scent.

We know that scent is a powerful trigger of memory. When Air Wick learned that the seniors featured in this video were preparing to leave their longtime homes, they knew that their team of perfumers could help with their transitions. The video is so heartwarming and reminds me of the special memories that I share with my family. I encourage you to see it for yourself. Grab a tissue.


Every home tells a story and its scent can trigger powerful memories. Air Wick has documented the gift of home through this heartwarming video which uses an integral, but often forgotten, element of home - the air. It recreates the sense of home and brings families all over the world who are beginning new chapters closer through the power of scent.

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