May 1, 2015

Rinse and Recycle Your Bathroom Prodcuts #ReimagineThat


Are you guilty? It is so simple to toss empty bathroom product bottles in the trash can. Have you thought about recycling them instead? Unilever has just launched “Rinse. Recycle. Reimagine.” a new program in partnership with Keep America Beautiful and the Ad Council designed to educate people about recycling in the bathroom, inspire them to reimagine what empty bathroom products could become through recycling, and ultimately make a small change that holds big potential to positively impact the environment.


Would you rethink throwing those empties away if you knew that with just a rinse and a recycle, your empty bath and beauty bottles could be REIMAGINED as hairbrushes, backpacks or even backyard play set? I know I will! As a beauty blogger, I have bottles everywhere. I did not even consider that common bathroom products like shampoo, body wash and lotion bottles could be more likely to end up in landfills than their kitchen counterparts, contributing to the nearly 29 million tons of plastics sent to landfills each year!


Just The Facts:
  • When it comes to disposing of empty bath and beauty bottles responsibly, it’s the men who come out on top.
    • More men (80%) reported recycling their empty bathroom bottles than women (74%).
    • Only 30% of women reported always recycling their empty bath and beauty bottles, compared to 37% of men.
  • There are quite a few things Americans would do before walking their empty bathroom products to the recycling bin.
    • 1 in 5 (22%) Americans wouldn’t walk across their home to recycle a bath or beauty bottle.
    • In fact, Americans are more likely to go the distance to get a drink when thirsty, charge their phone, or answer a phone call than walk an empty plastic bottle from the bathroom to the recycling bin.
  • Some Americans have better bathroom recycling habits than others. Where do you fall in the index?
    • The average American has 8 products in plastics bottles in their bathroom at a given time, yet only 34% of Americans always recycle these bottles when empty.
    • That’s nearly 600 million plastic bottles that could end up in landfills each year.
    • Beware of the product hoarders! 1 in 5 Americans (20%) have more than 10 bathroom products in plastic bottles in their bathroom at a given time.

I'm in! Are you? "We’re excited to continue the momentum of our campaign and expand the conversation around bathroom recycling with the ‘Rinse. Recycle. Reimagine.’ program,” said Jennifer Jehn, President and CEO, Keep America Beautiful. “Bathroom recycling is a simple, yet often overlooked act. Together with Unilever and the Ad Council, we hope to help turn bathroom recycling into a daily norm.”

Join In :: Unilever needs help from America to make this change a reality, and is asking people nationwide to step up and join the bathroom recycling movement. Go to brightfuture.unilever.us to learn more.

Sweepstakes :: Share a photo of your bathroom recyclables and tag @UnileverUSA on Twitter or Instagram using #ReimagineThat and #Sweeps for a chance to win reimagined recycled prizes. Daily and grand prizes range from Unilever beauty kits to goods made from recycled plastics like an umbrella or a backpack. You must include #ReimagineThat and #Sweeps and tag @UnileverUSA in order to qualify. Contest ends June 9, 2015. Get sweepstakes details here.

By taking simple steps at home - like recycling - Americans can also help the environment and address climate change.

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