May 6, 2014

Mary Kay to be Honored at Art of Packaging Award Gala

Now that is one gorgeous tube of lipstick! No wonder Mary Kay, a leading beauty brand and direct seller in more than 35 markets around the world, will be honored at Pratt Institute’s 2014 Art of Packaging Award Gala for its outstanding commitment to package design. The gala benefits the Marc Rosen Scholarship and Education Fund for Packaging by Design at Pratt Institute, which provides scholarships to masters-level students looking to pursue careers in cosmetics and packaging design. In celebration of this honor, Mary Kay is excited to share its innovation in product design technology.

Through all the milestones, one constant has remained: innovation. This is especially evident with two very recent and unique designs: Mary Kay® True Dimensions™ Lipstick and True Original™ Cologne Spray. The distinctive trim-line design of Mary Kay® True Dimensions™ Lipstick was developed to create a lipstick that would modernize the application experience. The same “clicking cradle” technology was used for the MK Men’s True Original™ Cologne Spray, with the whole cap doubling as a case. The attractive, yet functional, design was intended to be more durable and “gadgety,” essentially helping protect it from leakage or breakage.
“Each year, when choosing an honoree for The Art of Packaging Award Gala, an emphasis is placed on brands that excel at incorporating creativity, aesthetics, sustainability and functionality in their packaging design,” said Marc Rosen, president and CEO of Marc Rosen Associates. 
"The Art of Packaging Award is presented annually to a company that has excelled in the art form of package design,” said Sheryl Adkins-Green, chief marketing officer of Mary Kay. “Mary Kay is honored to earn this prestigious award from Pratt Institute. We are motivated to continue in our path of excellence in modern design and helping women discover what they love about Mary Kay.”

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